Most Google Ads accounts are burning 30 to 50% of their budget on clicks that will never convert. Devebyte rebuilds campaigns from the ground up — tighter targeting, better copy, landing pages that close, and bid strategy tied to your actual margin.
Most Google Ads accounts we inherit are paying for clicks from people who were never going to buy. The fixes aren't complicated — but most agencies aren't incentivised to make them.
Broad match keywords and missing negative keyword lists are the most common cause of wasted spend. We rebuild targeting so your budget only reaches people with genuine buying intent, in your actual service area.
Sending paid traffic to your homepage is one of the most expensive mistakes in digital marketing. We build dedicated, conversion-optimized landing pages for each campaign — built to turn clicks into booked calls.
Clicks and impressions look good in reports but don't pay your bills. We track the entire funnel — from click to call to closed deal — and optimize every element toward the metric that matters: your cost per acquired customer.
We don't push one campaign type for every client. The right mix depends on your budget, market, and where your customers are in the buying journey.
Capture high-intent buyers at the exact moment they're searching for your service. Search campaigns are the highest-converting format for local and service businesses, with full control over keywords, bids, and targeting radius.
Highest IntentGoogle's AI-driven campaign format that serves across Search, Display, YouTube, and Maps simultaneously. We configure asset groups, audience signals, and conversion goals to keep Performance Max accountable to your ROAS targets.
AI-OptimizedRe-engage visitors who clicked but didn't convert. Remarketing campaigns typically deliver the lowest cost per conversion in any account because you're targeting people who already know who you are and what you offer.
Lowest CPAGoogle's pay-per-lead format for service businesses. You only pay when a qualified local customer contacts you directly through the ad. Ideal for contractors, cleaners, HVAC, legal, and medical businesses with a defined service area.
Pay Per LeadVideo advertising at scale for awareness and consideration campaigns. We script, produce-brief, and manage YouTube campaigns that build brand authority with your target audience — particularly effective for higher-ticket services.
Brand BuildingFor eCommerce businesses, Shopping and Performance Max Shopping campaigns show your products directly in search results with price, image, and reviews. We manage feed quality, bidding strategy, and negative keyword exclusions for maximum ROAS.
eCommerceWe don't just set campaigns live and hope. Every engagement follows a structured process designed to eliminate waste and compound performance over time.
We pull apart your existing account — keyword match types, search term reports, negative keyword gaps, Quality Scores, landing page relevance, conversion tracking accuracy. Most accounts reveal significant wasted spend within the first 48 hours.
AuditWe rebuild the account structure from scratch — segmented campaigns by service line, ad groups tightly themed around single keyword intents, and a negative keyword framework that protects your budget from irrelevant clicks.
StructureWe write ads that speak directly to buying intent — headline formulas tested across hundreds of accounts, strong CTAs, and Responsive Search Ads configured to surface the highest-performing combinations to each searcher.
CopyWe build or optimize dedicated landing pages for each campaign — matched messaging, fast load times, clear conversion paths, trust signals, and A/B testing frameworks that improve conversion rate month over month.
CROWe install accurate conversion tracking across calls, form fills, and transactions — then set up attribution models that reflect how your customers actually make buying decisions, giving you data you can trust to make decisions.
TrackingWe set smart bidding strategies aligned with your target CPA or ROAS, then optimize weekly — pausing underperformers, scaling winners, adjusting by device, location, time of day, and audience segment to squeeze every dollar of efficiency.
OptimizationEvery Google Ads engagement includes everything needed to build, launch, and optimize a high-performance account — no upsells, no add-on fees.
This is what a rebuilt, properly optimized Google Ads account looks like after 90 days.
An Edmonton med spa was running broad Google Ads campaigns with no conversion tracking, no dedicated landing pages, and no negative keyword list. The account had been running for eight months and generating traffic — but almost none of it was converting to booked consultations.
We started with the account audit. Within two days we identified that 44% of ad spend was going to irrelevant search terms — competitors' brand names, DIY queries, and geographic areas the client didn't serve. We paused all broad match keywords and rebuilt the account around exact and phrase match intent.
We built four dedicated landing pages — one per treatment category — with service-specific copy, before/after social proof, and a frictionless booking form above the fold. Conversion tracking was installed across both form submissions and phone calls.
Within 90 days, ROAS climbed from 1.8x to 8.4x on the same monthly ad spend. Cost per booked consultation dropped by 61%. The client reinvested the savings into budget expansion and has since doubled their monthly ad spend with the same efficiency.
Audit My Account FreeWe've audited hundreds of accounts run by other agencies. The patterns are the same: inflated spend metrics, low intent traffic, and reporting that hides the real picture.
Your ad budget goes directly to Google. We charge a flat management fee — we don't take a percentage of spend, which means we have zero financial incentive to spend more of your money than necessary. Our incentive is your ROAS.
Impressions and click-through rates are vanity metrics. Every report we produce shows you what your ad spend generated in real revenue — what it cost to acquire a lead, what the conversion rate was, and what changed from last month.
Your Google Ads account is managed by someone with years of real campaign experience — not handed to a junior who learned PPC from a YouTube course. Every optimization decision is made by someone who understands your margin and your market.
No 12-month lock-ins. No cancellation penalties. We earn your retainer every single month by showing progress in your account. Most clients stay for years because the results speak louder than any contract could.
We'll pull apart your account, show you exactly where your budget is being wasted, and tell you what we'd do differently — at no cost and no obligation.
A senior PPC strategist will review your account and reach out within one business day with findings and recommendations.
No spam. No pressure. Just a real audit from a real expert.